There are many ways to use emails to increase sells in a restaurant. To start with emailing, try to segment your customers into several groups:
- Visitors without purchase
- Customers who placed small orders
- New customers
- “VIPs”: people who placed the largest orders
- Loyal customers, those who come back often
- “Lost” customers, who haven’t returned for several months.
Then, several email templates can be applied:
- A personalized welcome message
- An email to ask for a review
An email to re-engage lost customers - A promotional email on a new recipe
- A meal suggestion from something that the customer bought the past week
- An email displaying the last meals chosen by the visitor from his/her last visit, so he/she can place another order
- And way much more!
As you can see, there are many possibilities. By taking into account foods and drinks consumed and the number of orders per person, an establishment can customize its emails using customers’ previous choices.
Emails also helps in not relying solely on social medias. Although they have their uses, they limit your reach and redirect you to paid advertising. Email on the other hand is a much more affordable – and sometimes better – way of communication.
Social medias can of course be greatly profitable if used properly, since Wi-Fi helps in creating effective advertising campaigns.